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Network Marketing Tip Number 1 – Your Prospecting Should Be More Like Dating

Prospecting Is the Beginning of a Potential Relationship

One network marketing tip that is essential to your success is this: Building a business begins with building relationships. If you forget the essentials of building relationships then your business will fail.

One would think that with the advent of technological advances we would become more and more isolated from each other. That is: we would do business without any need for human interaction. But business owners – of all types – are finding that technological advances can never replace the human touch.

People use technology… but we use it to stay in touch with other people. We…

  • Talk incessantly on cell phones
  • Email
  • Text
  • Twitter
  • Spend too much time in chat rooms
  • Date online (or connect online)
  • Video conference

Large well branded companies are learning that twittering and blogging and social networking of all sorts are greatly increasing their sales. People are relational. We want to be a part. We want to feel like we know and are known.

What is true for all business is even truer for network marketing. No matter how much promoting you do online – and I highly recommend that you do – you still must remember that you are in a relational business.

And because of that your prospecting can take a lesson from the social networking event we call dating.

Nobody Likes the Clingy Type

Somewhere in the far reaches of my memory I remember dating. I remember that nobody wanted to be around the clingy type. That has not changed. It never will.

People cling in relationships because they are needy. And the harder they try to get their needs met the more they drive other people away. The harder they cling the more they suck the life out of the other person… And communicate that their total concern is to get what they can out of the relationship.

Many people are attracted to the aloof type. In their aloofness they communicate that they don’t need anything from relationships. We assume that they have everything they need and are therefore capable of giving a lot.

What about network marketing prospecting?

What do we communicate? Many people – whether online of off – communicate that they are desperate and needy. They are in search of a prospect – any prospect – and when they find one they hang on for dear life.

A clingy person is always trying to convince the other person to stay around. They ‘pitch’ their case… always on the defensive… always in pursuit. And in doing so they communicate a lack of self-worth.

When our network marketing prospecting consists of ‘pitching’ our products and opportunity we communicate that our business lacks worth. And we communicate that we are trying to get what we can out of the relationship. We are desperate to convince the other person – the prospect – to stay around.

Good Relationships Focus on Attraction

What do people look for in relationships? We don’t look for needy people who will drain us every time we are with them. We look for people with whom we share common interests. We look for people who naturally attract us. When we find someone like that we do everything we can to attract them.

We find things that interest them and share in those interests. We give instead of always asking for more.

Good marketing is a lot like that. It really isn’t about getting someone to sign on the dotted line. It involves creating an environment where people can get what they already want.

It is about being attractive to those who are out there looking.

In the dating world the attraction model can be a bit deceptive. A person might put on a facade in order to mislead another. But relationships built on antics like that don’t last.

Marketing is the same way. As a marketer you should make yourself attractive to prospects who are looking. There is no need to put on a false front in order to fool someone. That doesn’t last. Instead – as in a good relationship – present yourself as you really are. Show your prospect that you are worthy of attention.

How do you do that? By providing what your prospect really needs… Good content. Assume the role of a teacher giving good advice to your prospect. Help others to succeed.

People are looking for good solid information. The more useful information you give the more attractive you will be to your prospects. As you teach your prospects to be successful in some area of their lives their view of you changes. You go from being a stranger to a confidant.

‘Pitching’ your products – or your deal – positions you as a greedy salesperson. But sharing information that is useful to your prospect brands you as someone that can help them… Someone with whom they would like to be in a relationship.

So if you want to turn your online business around remember this network marketing tip: Attraction marketing is a lot more effective than ‘pitching your deal’. It is also a whole lot more fun.

Network Marketing Tips to Solve The Real Problems

There are tons of struggling network marketers out there that don’t make a dime and blame everyone around them for the failure of their business. I mean, they were PROMISED that they would be rich beyond belief within a year, right? So what is the real problem with network marketing??? Here are 3 network marketing tips to help solve the 3 real problems within the industry.

Problem 1

When someone starts up with a company they are generally very excited to share their opportunity with every single person they know. This is what traditional network marketing teaches you to do; go out and talk to all of your friends and family. The eager people do this. The problem is they tend to do this BEFORE they are trained on what to do and say and then they fail miserably. The network marketing tip is to being a good leader is making sure that any new team member is trained properly with important information about the company; a few things that they can say to invite people to look at the opportunity and who they can call to close the deal. By throwing a person who has never been in this type of industry to the wolves, to fend for themselves, is a sure sign for disaster.

Problem 2

There is a lot that can be said about a person’s commitment to their own success. Most people are told that if they “get 3 to get 3 they will be rich”. I personally cringe when I hear leaders say things like this to new prospects. A good leader will not fill someone with false hope but give them the harsh reality that this is a business and needs to be treated like one. When you are looking at a business, no matter what you need to look at the future. In network marketing it is about getting people to buy your product and also become independent representatives. When it comes to personal success, most people do not know what it takes to become successful so they follow the person who leads them down this path. A few questions to ask yourself would be:

“Is this person I am following in the place I want to be in 1,2,5 years from now?”

“Does this person I am following help me get there?”

So one of the network marketing tips would be to tell anyone starting out that you can’t expect a miracle overnight. Success takes failure and time. To truly succeed at anything in life it takes a certain amount of dedication, persistence, learning and determination. When the going gets tough, look in the mirror and ask yourself if you are ready to step it up a notch and really work at the business and at yourself. That is what successful people do.

Problem 3

Your network of people you know if a vital part of network marketing. For the 3% of those who have built large and successful networks of people in their lives, network marketing is going to be an easy success as long as it is a good relationship. For the 97% of the other people it is going to take a little longer. A good network marketing tip is to always be building your network especially if you want success. There are some very easy ways to build that list of people nowadays with the internet and the different marketing strategies. Social media is the easiest way to connect with the masses of people and grow a relationship that I have personally seen and it is free to do. The secret is actually building a relationship with those people you connect with.

So overall, the network marketing company has nothing to do with your success or failure as a business person. That is all in the hands of the individual. What are you willing to do for yourself? Who are you following? How bad do you want it?? Without the constant betterment of one’s self and without a constant yearning to drive forward, then you will need to settle for mediocre in this industry.

Internet Network Marketing Tips and Training for Recruiting Success

It doesn’t really matter what your product line is, there is an internet network marketing angle to every opportunity. Certainly some companies and products are more internet-friendly than others, but I suspect you’ll find that the internet MLM tips and training ideas on this page will work just about anywhere. Ready? Let’s dive in…

Internet Network Marketing Tips

You probably came here looking for technical online MLM tips. The reality is that most of the work you need to do is probably in your head and on your strategy. Ask yourself honestly if you are doing the following three things.

Be guided by conversions

Internet MLM isn’t about making friends or being liked. It is about results and the numbers never lie. You must allow yourself to be guided by the conversion numbers. Every tweak you make, every blog post your write, every new traffic source you investigate needs to be laser-focused on increasing your online MLM conversions. NOTE: This is especially true for all you social butterflies spending all day on Facebook.

Be the best version of yourself

Being true to yourself is definitely good advice, but in internet network marketing you need to be the best version of yourself. This is the version of you that puts on nice clothes and selects an attractive background for a video. This is the version of you that skips a $40 dinner and movie so you can have a professional header graphic designed. It is the version of you that fixes your spelling and grammar mistakes in your writing. People can spot a fake a mile away, but they can also spot a business owner that doesn’t care enough to put the best foot forward.

Focus on one traffic strategy

If your run an internet MLM business then you need traffic. But which method should you choose? PPC? SEO? Email? Banner Ads? Pop-ups? Pop-unders? Facebook? Twitter? Need I list more? You can go absolute bonkers (and broke) trying to become an expert at all these methods simultaneously. You need to investigate all the options and have enough information to choose one online MLM traffic source to start with. Don’t move on to method two until you have 300 or more monthly visitors from method one. If you are currently pursuing more than one method, stop. Pick one. Seriously, pick one and become a master at it. Mine is SEO. What’s yours?

Internet Network Marketing Training

When I bought my first internet network marketing training course it was created by an internet MLM marketer. It was notably not created by a long-time network marketer or a long-time internet marketer. Why is that important?

I’ve found that the pure network marketers offer the best training on the closing skills and leadership skills needed to succeed in any network marketing business. The pure internet marketers offer the best training on website design, SEO and traffic generation.

There are a small, small handful of online MLM marketers that are really able to teach both sides at an acceptable standard. After all people psychology and website technology are two totally different realms of knowledge. When you start looking for training programs you should really approach it like a pyramid.